It’s time ask yourself a difficult question: do you really need to shoot in 4K?
On his new site, Indie Film Hustle, veteran filmmaker Alex Ferrari is tackling questions like these, questions that pertain more to the scrappy underdog filmmakers out there than the folks with multi-million dollar budgets. And through his podcast, which is booming in popularity these days, Alex is sharing his brash, no-nonsense approach to low-budget filmmaking with the masses.
In a recent episode, he goes after one of the sacred cows of modern digital filmmaking — 4K acquisition — and makes a compelling case for why indie filmmakers should think twice before assuming that 4K is the right choice for their production. Check it out: